Erin the Esurance: The Untold Story of a Digital Insurance Icon
The chime of a pleasant voice, a perky smile, and an animated character radiating confidence. This was the acquainted face of Erin the Esurance, the digital insurance coverage icon who grew to become synonymous with Esurance, the net insurance coverage supplier. However behind the animated persona lay a savvy advertising technique, a groundbreaking strategy to … Read more
